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Consumer behaviour
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ECONIS (ZBW)
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Analysis of bundling homogeneous content product in different formats : the case of the online book industry
Chen, Li
- In:
International journal of information systems and supply …
11
(
2018
)
4
,
pp. 63-83
Persistent link: https://www.econbiz.de/10011940172
Saved in:
2
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
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3
Seller information sharing in online marketplaces
Chen, Li
;
Zhu, Fengxia
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
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4
Service capacity and price promotion wars
Bae, Junhyun
;
Chen, Li
;
Yao, Shiqing
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8757-8772
Persistent link: https://www.econbiz.de/10014284790
Saved in:
5
Social media influencer endorsement : the conditional effects of product attribute description in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
Saved in:
6
The effect of sponsored video customization on video shares : the critical moderating role of influencer and brand characteristics
Chen, Li
;
Chen, Yiwen
;
Pan, Yang
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 1047-1082
Persistent link: https://www.econbiz.de/10015047354
Saved in:
7
Strategic responses to personalized pricing and demand for privacy : an experiment
Bó, Inácio Guerberoff Lanari
;
Chen, Li
;
Hakimov, …
-
2024
Persistent link: https://www.econbiz.de/10015154391
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8
How the construal of power impacts healthy food preference : the mediating role of self-discipline perception
Jiang, Hongyan
;
Sun, Yudi
;
Li, Chen
;
Xu, Mengmeng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1970-1990
Persistent link: https://www.econbiz.de/10014430196
Saved in:
9
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture
Jiang, Hongyan
;
Li, Chen
;
Li, Xiuping
;
Li, Leida
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1252-1273
Persistent link: https://www.econbiz.de/10012395654
Saved in:
10
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
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