How the construal of power impacts healthy food preference : the mediating role of self-discipline perception
Year of publication: |
2023
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Authors: | Jiang, Hongyan ; Sun, Yudi ; Li, Chen ; Xu, Mengmeng |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 1970-1990
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Subject: | Healthy food preference | Self-discipline perception | The construal of power | The relative strength of prevention over promotion focus | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Ernährungsverhalten | Eating habit |
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