Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Mengmeng Xu, Hongyan Jiang, Huimin Tan
| Year of publication: |
2023
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|---|---|
| Authors: | Xu, Mengmeng ; Jiang, Hongyan ; Tan, Huimin |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 4, p. 575-589
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| Subject: | Aesthetic product preferences | Locus of control | Power | Self-enhancement motivation | Self-expression motivation | Konsumentenverhalten | Consumer behaviour | Motivation | Ästhetik | Aesthetics | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09661-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457866