Taxing meat optimally is a first-best policy outcome to internalize environmental harms. However, meat taxes often lack public and governmental support. Recent research indicates that support for meat taxes can be improved by combining behavioral nudges with fiscal measures. In this study, we...

A shift to more sustainable diets is needed to ensure food security and to reduce the pressure on the environment. Yet, many consumers have misconceptions about the environmental impacts of their diets and lack knowledge on how to prepare sustainable meals. This study uses a mixed-methods...

Previous studies have shown that our past pro-social actions influence our future ones. So, which pro-social deeds inspire us to do more? Can nudges promoting these deeds crowd out this behavioural spillover? We study a social norm nudge promoting vegetarianism in an online experiment (n=2775)....

This paper makes a novel attempt at understanding the effect of a classic information nudge combined with a reflective commitment device in influencing the dietary choices of individuals. In doing so, it undertakes a field experiment with an unchanged subject pool at LSE Bankside Residential...

Nudging people towards sustainable diets can help mitigate agricultural emissions. Recent debate suggests “nudges” can have heterogeneous treatment effects in the population, including some backfire effects. So, can we identify this heterogeneity and design more effective nudges for...