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~subject:"Consumer behaviour"
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Consumer behaviour
China
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Journal of promotion management : innovations in planning and applied research
5
Journal of current issues and research in advertising
2
The journal of product & brand management
2
Corporate communications : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
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International journal of retail & distribution management
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
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ECONIS (ZBW)
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Green branding in fast fashion : examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
Javed, Tahira
;
Mahmoud, Ali B.
;
Yang, Jun
;
Zhao, Xu
- In:
Corporate communications : an international journal
29
(
2024
)
6
,
pp. 915-934
Persistent link: https://www.econbiz.de/10015272589
Saved in:
2
Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services
Zhang, Shuwei
;
Zhao, Ling
;
Lu, Yaobin
;
Yang, Jun
- In:
Information & management : the internat. journal of …
53
(
2016
)
7
,
pp. 904-914
Persistent link: https://www.econbiz.de/10011600364
Saved in:
3
Supply disruption management under consumer panic buying and social learning effects
Zheng, Rui
;
Shou, Biying
;
Yang, Jun
- In:
Omega : the international journal of management science
101
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012494661
Saved in:
4
Tourists' power perception at an ethnic festival : a qualitative approach
Wei, Jin
;
Dai, Guangquan
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10012166070
Saved in:
5
Good names beget favors : the impact of country image on trade flows and welfare
Chang, Pao-Li
;
Fujii, Tomoki
;
Jin, Wei
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7555-7596
Persistent link: https://www.econbiz.de/10013546117
Saved in:
6
How do US and Canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?
Steiner, Bodo E.
;
Yang, Jun
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003997208
Saved in:
7
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
8
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
9
Hedonic consumption in virtual reality
Ben-Ur, Joseph
;
Mai, Enping
;
Yang, Jun
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
Saved in:
10
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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