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~subject:"Consumer behaviour"
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Consumer behaviour
Social marketing
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Parkinson, Joy
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International journal of consumer studies
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ECONIS (ZBW)
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1
Personal goals in consumers' adoption of mHealth services
Schuster, Lisa
;
Parkinson, Joy
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012879145
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2
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
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3
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
4
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
5
Online support for vulnerable consumers : a safe place?
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
Saved in:
6
Motivation, opportunity, and ability : understanding new habits and changes adopted for weight management
Willmott, Taylor
;
Parkinson, Joy
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 291-298
Persistent link: https://www.econbiz.de/10011708080
Saved in:
7
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
8
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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