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Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10014310002

CRM purchase intention toward private label brand and trust : investigating the role of manufacturer brand quality, firm motives and perceived risk

Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 16 (2025) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10015357909

Consumers' intention to use bicycle-sharing services : the role of consumer consciousness

Halvadia, Nirav B.; Bhatt, Kedar; Sharma, Mahendra; … - In: Cleaner and responsible consumption 7 (2022), pp. 1-7

A sharing economy enables peer-to-peer (P2P) exchanges of goods and services, benefitting everyone. As traffic congestion and fuel costs continue to rise, bicycle-sharing has gained popularity among citizens as a means of transportation. In recent years, scholars have focused on understanding...

Persistent link: https://www.econbiz.de/10014230371

Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic

Sharma, Meenakshi; Painuly, Pramod Kumar - In: Sustainable marketing, branding, and reputation …, (pp. 522-537). 2023

Persistent link: https://www.econbiz.de/10014414310

AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior

Sharma, Meenakshi; Shail, Hinika; Painuly, Pramod Kumar; … - In: Sustainable marketing, branding, and reputation …, (pp. 538-561). 2023

Persistent link: https://www.econbiz.de/10014414316

Anthropomorphic brand management : an integrated review and research agenda

Sharma, Monika; Rahman, Zillur - In: Journal of business research : JBR 149 (2022), pp. 463-475

Persistent link: https://www.econbiz.de/10013325632

Brand respect : conceptualization, scale development and validation

Jahanvi, Jahanvi; Sharma, Meenakshi - In: Journal of business research : JBR 132 (2021), pp. 115-123

Persistent link: https://www.econbiz.de/10012581569

Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability

Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142

Persistent link: https://www.econbiz.de/10012587289

Impact of sensory marketing on brand loyalty and consumers purchase intention : a quantitative study in the QSR industry

Kothari, Sunaina; Sharma, Meenakshi - In: International journal of business and globalisation : IJBG 38 (2024) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10015393956

Role of social media on mobile banking adoption among consumers

Sharma, Manisha; Banerjee, Subhojit; Paul, Justin - In: Technological forecasting & social change : an … 180 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013428919