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Information disclosing willingness in mobile internet contexts

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A method of customer valuation score and implementation for marketing strategy

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Social and environmental concerns within ethical fashion : general consumer cognitions, attitudes and behaviours

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Placebo effect in food marketing : young consumers' perception of food healthiness and tastiness in reduced-sugar labeling

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Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference

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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products

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Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour

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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

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Understanding perceived casino service difference among casino players

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