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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Paesbrugghe, Bert; Rangarajan, Deva; Sharma, Arun; … - In: Industrial marketing management : the international … 62 (2017), pp. 171-184

Persistent link: https://www.econbiz.de/10011707114

Personal selling and the purchasing function : where do we go from here?

Paesbrugghe, Bert; Sharma, Arun; Rangarajan, Deva; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 123-143

Persistent link: https://www.econbiz.de/10011936261

Improving customer service and profitability through customer intervention in service relationships

Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10003807750

Customer disengagement in business-to-business markets : a framework for analysis

Vatavwala, Sanket; Kumar, Bipul; Sharma, Arun; Billore, … - In: Industrial marketing management : the international … 105 (2022), pp. 114-130

Persistent link: https://www.econbiz.de/10013494013

Challenges and opportunities for marketers in the emerging markets

Sharma, Piyush; Luk, Sherriff T. K.; Cardinali, Silvio; … - In: Journal of business research : JBR 86 (2018), pp. 210-216

Persistent link: https://www.econbiz.de/10011855300

The role of pre-consumption experience in perceived value of retailer brands : consumers' experience from emerging markets

Jiang, Kai; Luk, Sherriff Ting-kwong; Cardinali, Silvio - In: Journal of business research : JBR 86 (2018), pp. 374-385

Persistent link: https://www.econbiz.de/10011855363

Loyalty marketing and loyalty cards: a study of the Italian market

Cedrola, Elena; Memmo, Sabrina - In: International Journal of Retail & Distribution Management 38 (2010) 3, pp. 205-225

Purpose – Loyalty programmes are an important tool with which retail companies manage relationships. While the last 15 years have seen a broad dissemination of loyalty programmes in new sectors and new countries, since the early 2000s, both in the academic and managerial world, the power of...

Persistent link: https://www.econbiz.de/10014803469

Loyalty marketing and loyalty cards : a study of the Italian market

Cedrola, Elena; Memmo, Sabrina - In: International journal of retail & distribution management 38 (2010) 2/3, pp. 205-225

Persistent link: https://www.econbiz.de/10003964447

Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands

Masé, Stefania; Cedrola, Elena; Davino, Cristina; … - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 55-66

Persistent link: https://www.econbiz.de/10012303995

Brands as core assets : trends and challenges of branding in fashion business

Jin, Byoungho; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 1-39). 2017

Persistent link: https://www.econbiz.de/10014547468