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Exploration of the organic food-related consumer behaviour in emerging and developed economies : the case of India and the US

Nafees, Lubna; Hyatt, Eva M.; Garber, Lawrence L.; Das, Neel - In: International journal of management practice : IJMP 13 (2020) 5, pp. 604-626

Persistent link: https://www.econbiz.de/10012514907

A comparison of dog food choice criteria across dog owner segments : an exploratory study

Boya, Unal O.; Dotson, Michael J.; Hyatt, Eva M. - In: International journal of consumer studies 39 (2015) 1, pp. 74-82

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Dimensions of the dog-human relationship : a segmentation approach

Boya, Unal O.; Dotson, Michael J.; Hyatt, Eva M. - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 133-143

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Celebrating together : generational cohort differences in game-day tailgating rituals

Albinsson, Pia A.; Shows, G. David; Boya, Unal O. - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 259-273

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"Woulda, coulda, shoulda" : a conceptual examination of the sources of postpurchase regret

Das, Neel; Kerr, Anthony H. - In: Journal of marketing theory and practice 18 (2010) 2, pp. 171-180

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Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective

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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect

Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308

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Can social media influencer (SMI) power influence consumer brand attitudes? : the mediating role of perceived SMI credibility

Nafees, Lubna; Cook, Christy M.; Nikolov, Atanas; … - In: Digital business 1 (2021) 2, pp. 1-10

Social media usage is pervasive, and brands must manage this channel carefully in order to meet their strategic goals. The role of social media influencers (SMI) is progressively becoming crucial for shaping consumer brand attitudes toward the firms’ offerings. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012594512

Collaborative consumption usage in the US and India : an exploratory study

Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 390-412

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Perceived source credibility of social media influencers and consumer attitudes toward brands : an exploration of differences between India and the United States

Nafees, Lubna; Cook, Christy; Nikolov, Atanas; … - In: Contemporary issues in social media marketing, (pp. 326-347). 2025

Persistent link: https://www.econbiz.de/10015358461