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Coupon redemption behaviour : a Malaysian cross-segment investigation

Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88

Persistent link: https://www.econbiz.de/10010252036

Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia

Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10011539975

Long term evolution mobile services and intention to adopt : a Malaysian perspective

Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654

Persistent link: https://www.econbiz.de/10011479482

Profiling Islamic banking customers : does product awareness matter?

Norbani Che Ha; Zalfa Laili Hamzah; Mohd Edil Abd Sukor; … - In: Advances in Islamic finance, marketing, and management …, (pp. 223-243). 2017

Persistent link: https://www.econbiz.de/10011661957

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

Chapter 10 Profiling Islamic Banking Customers: Does Product Awareness Matter?

Che-Ha, Norbani; Hamzah, Zalfa Laili; Abd Sukor, Mohd Edil - In: Advances in Islamic finance, marketing, and management …, (pp. 223-243). 2016

Purpose Islamic banking contributes significantly to the total assets of Malaysian banking sector. Yet, many argue that Islamic banking in Malaysia does not receive satisfactory support and participation from the public mainly due to poor awareness of its products and services and misconception...

Persistent link: https://www.econbiz.de/10015366034

The bubble tea phenomenon : understanding the role of servicescape in consumers' responses

Koay, Kian Yeik; Tan, Ser Zian; Idris, Izian; Mei Kei Leong - In: Asia-Pacific journal of business administration 17 (2025) 2, pp. 469-490

Persistent link: https://www.econbiz.de/10015326699

An integrated model of consumers' intention to buy second-hand clothing

Koay, Kian Yeik; Cheah, Chee Wei; Hui Shan Lom - In: International journal of retail and distribution management 50 (2022) 11, pp. 1358-1377

Persistent link: https://www.econbiz.de/10013407379

The embodied experience and self-identity construction of Chinese gay tourists in Thailand

Xiang, Keheng; Cheah, Chee Wei - In: Tourism management perspectives : TMP 48 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014461403

Self-influencer congruence, parasocial relationships, credibility, and purchase intentions : a sequential mediation model

Koay, Kian Yeik; Cheah, Chee Wei; Yap, Jia Ying - In: Journal of relationship marketing : innovations and … 23 (2024) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10014514524