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~subject:"Consumer behaviour"
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Consumer behaviour
Professional sports
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11
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11
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broadcast ratings
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demand
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Tainsky, Scott
7
Kerwin, Shannon
5
Hoeber, Larena
3
Mills, Brian
3
Salaga, Steven
3
Mondello, Michael
2
Zhou, Yilun
2
Cunningham, George B.
1
Fairley, Sheranne
1
Ferkins, Lesley
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Hans, Zainab
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Hyatt, Craig
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Lee, Kyunghee
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Lock, Daniel
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Santos, Carla Almeida
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Shaw, Sally
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
Applied economics
1
International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott
;
Kerwin, Shannon
;
Xu, Jie
;
Zhou, Yilun
- In:
Sport management review
17
(
2014
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
Saved in:
2
Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena
;
Kerwin, Shannon
- In:
Sport management review
16
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
Saved in:
3
Collaborative self-ethnography : navigating self-reflexivity in a sport management context
Kerwin, Shannon
;
Hoeber, Larena
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 498-509
Persistent link: https://www.econbiz.de/10011384442
Saved in:
4
ESport : construct specifications and implications for sport management
Cunningham, George B.
;
Fairley, Sheranne
;
Ferkins, Lesley
; …
- In:
Sport management review
21
(
2018
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011808686
Saved in:
5
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
6
Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
Saved in:
7
Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
Saved in:
8
Competition in shared markets and Major League Baseball broadcast viewership
Mills, Brian
;
Mondello, Michael
;
Tainsky, Scott
- In:
Applied economics
48
(
2016
)
31/33
,
pp. 3020-3032
Persistent link: https://www.econbiz.de/10011615350
Saved in:
9
NBA primary market ticket consumers : ex ante expectations and consumer market origination
Mills, Brian
;
Salaga, Steven
;
Tainsky, Scott
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 538-552
Persistent link: https://www.econbiz.de/10011616446
Saved in:
10
On the road with minor league baseball externalities
Tainsky, Scott
;
Mills, Brian
;
Hans, Zainab
;
Lee, Kyunghee
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 120-129
Persistent link: https://www.econbiz.de/10012293243
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