//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An examination of digital acce...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
26
Werbung
21
Konsumentenverhalten
20
USA
13
United States
13
Advertising effects
9
Werbewirkung
9
Children
8
Kinder
8
Immaterialgüterrechte
7
Intellectual property rights
7
Salespeople
7
Verkaufspersonal
7
Brand management
6
India
6
Indien
6
Markenführung
6
Markenrecht
6
Social network
6
Soziales Netzwerk
6
Theorie
6
Theory
6
Trademark law
6
Welt
6
World
6
B-to-B-Marketing
5
Beziehungsmarketing
5
Business-to-business marketing
5
Eltern
5
Erfolgsfaktor
5
Gewalt
5
Internet marketing
5
Lieferantenmanagement
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Parents
5
Patent
5
Relationship marketing
5
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
20
Author
All
Carlson, Les
11
Raymond, Mary Anne
6
Gupta, Aditya
3
Hopkins, Christopher D.
3
Eilert, Meike
2
Fowler, Jie G.
2
Gentry, James W.
2
Harrison, Robert L.
2
Mikeska, Jessica
2
Anne Raymond, Mary
1
Banerji, Ishani
1
Chaudhuri, Himadri Roy
1
Coryn, Chris L. S.
1
Cummins, Shannon
1
Dorsch, Michael J.
1
Fowler, Aubrey R.
1
Gao, Jie
1
Gentry, Jim
1
Grossbart, Sanford
1
Grove, Stephen J.
1
Hall, Matthew J.
1
Kamath, Renuka
1
Ketron, Seth
1
Laczniak, Russell N.
1
Lim, Jong Won
1
Matthews, Lynn
1
Mazis, Michael B.
1
Mitra, Anu
1
Moore, Jesse N.
1
Reilly, Timothy M.
1
Roy, Sheila
1
Siemens, Jennifer
1
Smith, Hillary Ruth
1
Wertley, Chad
1
Won Lim, Jong
1
Wood, Chales
1
more ...
less ...
Published in...
All
Journal of advertising research
3
Journal of business research : JBR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of macromarketing
1
New directions in international advertising research
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
2
Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne
;
Lim, Jong Won
- In:
New directions in international advertising research
,
(pp. 101-118)
.
2002
Persistent link: https://www.econbiz.de/10001785303
Saved in:
3
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
4
A multi-method investigation of consumer response to marketing activities during life transitions
Hopkins, Christopher D.
;
Wood, Chales
;
Siemens, Jennifer
; …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010254009
Saved in:
5
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
6
Parental style and consumer socialization of children
Carlson, Les
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10001063708
Saved in:
7
Parental style : the implications of what we know (and think we know)
Carlson, Les
;
Laczniak, Russell N.
;
Wertley, Chad
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
Saved in:
8
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
9
Public policy and the changing Chinese family in contemporary China : the past and present as prologue for the future
Fowler, Aubrey R.
;
Gao, Jie
;
Carlson, Les
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 342-353
Persistent link: https://www.econbiz.de/10008758111
Saved in:
10
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->