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You are being watched! : using anthropomorphism to curb customer misbehavior in access-based consumption

Gong, Xiushuang; Zhang, Honghong - In: Journal of retailing and consumer services 70 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014240290

To conform or deviate? : the effect of resource scarcity on consumer preference for minority-endorsed options

Gong, Xiushuang; Zhang, Honghong; Fan, Yafeng - In: Journal of business research : JBR 122 (2021), pp. 437-446

Persistent link: https://www.econbiz.de/10012420428

Influencing and being influenced : effects of individual influence and susceptibility on new product adoption

Zhang, Honghong; Gong, Xiushuang - In: The journal of product & brand management 31 (2022) 6, pp. 886-898

Persistent link: https://www.econbiz.de/10013407590

Sales promotion : the role of equity sensitivity

Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848

Persistent link: https://www.econbiz.de/10013391139

Circular or angular? : how nostalgia affects product shape preference

Gong, Xiushuang; Zhang, Honghong; Zhang, Xiadan; Wang, Yan - In: Psychology & marketing 40 (2023) 2, pp. 288-299

Persistent link: https://www.econbiz.de/10014290569

When are influentials equally influenceable? : the strength of strong ties in new product adoption

Zhang, Honghong; Fam, Kim-Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170

Persistent link: https://www.econbiz.de/10011771826

The effects of constrained mobile coupons in the mobile channel

Zhang, Hongchao; Yu, Yu; Qin, Yinggao - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014373389

Bargaining power in tourist shopping

Zhang, Honglei; Zhang, Jinhe; Yang, Yang; Zhou, Qiang - In: Journal of travel research : a quarterly publication of … 57 (2018) 7, pp. 947-961

Persistent link: https://www.econbiz.de/10011927257

Is all authenticity accepted by tourists and residents? : the concept, dimensions and formation mechanism of negative authenticity

Zhou, Qilou; Zhang, Jie; Zhang, Honglei; Li, Xiang - In: Tourism management : research, policies, practice 67 (2018), pp. 59-70

Persistent link: https://www.econbiz.de/10011841821

An empirical study on the types of consumers and their preferences for E-waste recycling with a points system

Zhong, Hua; Zhou, Shan; Zhao, Zhiyao; Zhang, Hao; Nie, Jing - In: Cleaner and responsible consumption 7 (2022), pp. 1-12

Improper disposal of electronical waste (e-waste) causes harm to both public health and the environment, and how to effectively recycle and reduce electronical waste has become a common concern around the world. This study focuses on the design of the points system to encourage consumer...

Persistent link: https://www.econbiz.de/10014230397