Circular or angular? : how nostalgia affects product shape preference
Xiushuang Gong, Honghong Zhang, Xiadan Zhang, Yan Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Gong, Xiushuang ; Zhang, Honghong ; Zhang, Xiadan ; Wang, Yan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 2, p. 288-299
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| Subject: | circular-shaped products | nostalgia | product shape | social connectedness | visual design | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Produktivität | Productivity | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290569