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Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands

Kniazeva, Maria; Aiello, Gaetano; Dasmi, Costanza; … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 62-89

Persistent link: https://www.econbiz.de/10014529954

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of Product & Brand Management 22 (2013) 3, pp. 229-237

Purpose – The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach – This article was based on an empirical study among 233 respondents. First, a qualitative analysis of...

Persistent link: https://www.econbiz.de/10014896734

Brand engagement into self-concept and culture : a literature review for a future research agenda

Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431

Persistent link: https://www.econbiz.de/10014372595

Brand transgressions in advertising related to diversity, equity and inclusion : implications for consumer–brand relationships

Mazzoli, Valentina; Donvito, Raffaele; Zarantonello, Lia - In: The journal of product & brand management 33 (2024) 5, pp. 516-532

Persistent link: https://www.econbiz.de/10015165157

Creativity and passion between global branding and country of origin roots

Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360

Persistent link: https://www.econbiz.de/10010408098

Modeling links between the decision-makking process and luxury brand attachment : an international comparison

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10010408602

An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

Persistent link: https://www.econbiz.de/10003847251

Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?

Rialti, Riccardo; Zollo, Lamberto; Pellegrini, … - In: Journal of global marketing 30 (2017) 3, pp. 147-160

Persistent link: https://www.econbiz.de/10011779432

Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841

Persistent link: https://www.econbiz.de/10011597522

Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience

Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267

Persistent link: https://www.econbiz.de/10012285993