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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
E-commerce
6
Electronic Commerce
5
Internet
5
Online retailing
5
Online-Handel
5
Data envelopment analysis
4
Data-Envelopment-Analyse
4
Internet marketing
4
Online-Marketing
4
Bewertung
3
Customization
3
Evaluation
3
Brand management
2
Confidence
2
Consumer value perceptions
2
Consumption theory
2
Customer satisfaction
2
DEA
2
E-retailing
2
Efficient market hypothesis
2
Effizienzmarkthypothese
2
Einzelhandel
2
Endowment addition
2
Expected likelihood of product return
2
Information framing
2
Knowledge
2
Konsumtheorie
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
2
Meta-analysis
2
Mobile communications
2
Mobilkommunikation
2
Online mass customization
2
Price sensitivity
2
Product information framing
2
Product quality
2
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Undetermined
5
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Article
13
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Article in journal
10
Aufsatz in Zeitschrift
10
research-article
1
Language
All
English
13
Author
All
Jiang, Pingjun
13
Balasubramanian, Siva Kumar
3
Rosenbloom, Bert
3
Lambert, Zarrel V.
2
Jones, David B.
1
Pierce, Meghan
1
Published in...
All
Research in consumer behavior
2
Consumer culture theory
1
Electronic commerce research and applications
1
European Journal of Marketing
1
Health marketing quarterly
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : JPM
1
Research in consumer behavior : Volume 12
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
12
Other ZBW resources
1
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1
Consumer adoption of mobile internet services : an exploratory study
Jiang, Pingjun
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 418-454
Persistent link: https://www.econbiz.de/10003903812
Saved in:
2
Country-of-manufacture labeling effect on product quality evaluations : a model incorporating consumers' attention
Jiang, Pingjun
-
2010
Persistent link: https://www.econbiz.de/10009424394
Saved in:
3
Adopting mobile internet : a demographic and usage perspective
Jiang, Pingjun
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 232-260
Persistent link: https://www.econbiz.de/10003771638
Saved in:
4
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
5
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
6
Consumer knowledge and external pre-purchase information search : a meta-analysis of the evidence
Jiang, Pingjun
;
Rosenbloom, Bert
-
2013
Persistent link: https://www.econbiz.de/10010239553
Saved in:
7
An exploratory study of factors affecting consumer international online shopping behavior
Jiang, Pingjun
;
Jones, David B.
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10010425637
Saved in:
8
Responses to customized products : the consumers’ behavioral intentions
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10011406425
Saved in:
9
An empirical comparison of market efficiency : electronic marketplaces vs. traditional retail formats
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 98-109
Persistent link: https://www.econbiz.de/10011348330
Saved in:
10
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
1
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