Dong, Xiaosong; Tu, Hanqi; Zhu, Hanzhe; Liu, Tianlang; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 4, pp. 936-956
Purpose This study aims to explore the opposite effects of single-category versus multi-category products information diversity on consumer decision making. Further, the authors investigate the moderating role of three categories of visitors – direct, hesitant and hedonic – in the...
