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Consumer motivation
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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2
You like what I like, but I don't like what you like : uniqueness motivations in product preferences
Irmak, Caglar
;
Vallen, Beth
;
Sen, Sankar
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 443-455
Persistent link: https://www.econbiz.de/10008662504
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