Demographic change is leading to an ageing of the population in the UK, but there is still a considerable debate as to whether the elderly should be treated as a distinct market segment. Previous work on the shopping preferences and activities of the elderly, undertaken mainly in the USA, has...

Purpose – The democratic political product is complex and untangible. An underlying assumption of a democratic system is the involvement of voters, or consumers, but with contemporary political apathy this aspect is relatively unacknowledged. This paper aims to explore the role of the consumer...