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~subject:"Continuance intention"
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Continuance intention
Consumer behaviour
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Online retailing
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Multichannel strategy
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Brand image
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Chang, Yaping
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Geng, Lixiao
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Baltic journal of management : BJM
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International journal of retail and distribution management
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ECONIS (ZBW)
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The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao
;
Chang, Yaping
- In:
Baltic journal of management : BJM
17
(
2022
)
4
,
pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
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Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping
;
Geng, Lixiao
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
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