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Dudenhöffer, Ferdinand - In: Harvard-Business-Manager : das Wissen der Besten 17 (1995) 2, pp. 116-123

Persistent link: https://www.econbiz.de/10001180226

Dudenhöffer, Ferdinand - In: Jahrbuch der Absatz- und Verbrauchsforschung 43 (1997) 1, pp. 4-24

Persistent link: https://www.econbiz.de/10001218833

Chaston, Ian - In: Environment & planning / C : international journal of … 17 (1999) 5, pp. 567-576

Persistent link: https://www.econbiz.de/10001458709

Geldes, Cristian; Felzenstein, Christian; Turkina, Ekaterina - In: Journal of business research : JBR 68 (2015) 2, pp. 263-272

Persistent link: https://www.econbiz.de/10010472581

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

Persistent link: https://www.econbiz.de/10011372421

Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170

Persistent link: https://www.econbiz.de/10011488921

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10009771556

Bauer, Siegfried - In: Berichte über Landwirtschaft : Zeitschrift für … 75 (1997) 3, pp. 402-422

Persistent link: https://www.econbiz.de/10001230355

In: Journal of business research : JBR 32 (1995) 1, pp. 19-90

Persistent link: https://www.econbiz.de/10001174760

Müller, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 42 (1996) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10001196359