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Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D.; Johnson, Jean L.; French, Joseph J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 574-591
Persistent link: https://www.econbiz.de/10009297199
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Mikrogeographische Marktsegmentierung
Martin, Michael - 1992
Persistent link: https://www.econbiz.de/10000852384
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A global perspective for responsibly serving customers
Hill, Ronald Paul; Martin, Kelly D. - In: Handbook of research on marketing and corporate social …, (pp. 333-354). 2016
Persistent link: https://www.econbiz.de/10011438532
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Marketing ethics and differentiation : implications for normalized deviance
Martin, Kelly D.; Johnson, Jean L. - In: Handbook on ethics and marketing, (pp. 150-167). 2015
Persistent link: https://www.econbiz.de/10011302066
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Ethical beliefs and information asymmetries in supplier relationships
Martin, Kelly D.; Johnson, Jean L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10003979312
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Hill, Ronald Paul; Martin, Kelly D.; Chaplin, Lan Nguyen - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 731-744
Persistent link: https://www.econbiz.de/10009579975
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - 2008
Persistent link: https://www.econbiz.de/10003909943
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A framework for ethical conformity in marketing
Martin, Kelly D.; Johnson, Jean L. - In: Journal of business ethics : JOBE 80 (2008) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280