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Social media usage by law firms : correlation to revenue, reputation, and practice areas

Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 1, pp. 66-81

Persistent link: https://www.econbiz.de/10012179158

Corporate image advertising in the banking industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10012179192

Using corporate advertising to improve public perception of energy companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010387290

Does brand management of corporate reputation translate into higher markt value?

Smith, Katherine Taken; Smith, Murphy; Wang, Kun - In: Journal of strategic marketing 18 (2010) 3, pp. 201-221

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Analysis of social media usage and relationship to profit margin among insurance companies

Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123

Persistent link: https://www.econbiz.de/10012607287

A shift in corporate prioritization of CSR issues

Smith, Katherine Taken; Huang, Yu-Shan (Sandy) - In: Corporate communications : an international journal 28 (2023) 1, pp. 68-85

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An Examination of Corporate Image Advertising in the Oil and Gas Industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, Murphy - 2021

Corporate image advertising is a subset of advertising that focuses on promoting the organization itself, instead of specific products or services. A company can use corporate image advertising as part of its overall effort to manage its corporate reputation. In recent times, the image of oil...

Persistent link: https://www.econbiz.de/10014105408

Assessing the employee brand : a census of one company

Miles, Sandra Jeanquart; Mangold, W. Glynn; Asree, Susita; … - In: Journal of managerial issues : JMI 23 (2011) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10009522533

Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators

Jha, Subhash; Balaji, M. S.; Yavas, Ugur; Babakus, Emin - In: European journal of marketing : EJM 51 (2017) 2, pp. 282-303

Persistent link: https://www.econbiz.de/10011661678

The effects of organizational and personal resources on stress, engagement, and job outcomes

Karatepe, Osman M.; Yavas, Ugur; Babakus, Emin; Deitz, … - In: International journal of hospitality management 74 (2018), pp. 147-161

Persistent link: https://www.econbiz.de/10011924635