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~subject:"Corporate social responsibility"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Corporate social responsibility
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The handbook of communication and corporate social responsibility
21
Political marketing in the United States
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Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Kommunikationspolitik im 21. Jahrhundert
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Management models for corporate social responsibility
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Redefining corporate social responsibility
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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
2
Wert und Werte der Marketing-Kommunikation
2
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
Accounting for sustainability: Asia Pacific perspectives
1
Accounting, accountability and society : trends and perspectives in reporting, management and governance for sustainability
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Adapting to environmental challenges : new research in strategy and international business
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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Business recovery in emerging markets : global perspectives from various sectors
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Communicating corporate social responsibility : perspectives and practice
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Contemporary issues in sustainability accounting, assurance and reporting
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Corporate Social Responsibility in Difficult Times
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Corporate Social Responsibility in a Dynamic Global Environment : Sustainable Management in Challenging Times
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Corporate Social Responsibility in der Logistikbranche : Anforderungen an eine nachhaltige Unternehmensführung
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Corporate social irresponsibility : a challenging concept
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Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
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Corporate social responsibility and environmental management
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Crisis as a political and economic concept : a multidisciplinary approach
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Evolutionary psychology in the business sciences
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
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Handbuch CSR : kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen ; mit Glossar
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Infrastructure and productivity in Asia : political, financial, physical and intellectual underpinnings
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
Internetbasierte Nachhaltigkeitsberichterstattung : maßgeschneiderte Stakeholder-Kommunikation mit IT
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Lexington studies in contemporary rhetoric
1
Marketing : metaphors and metamorphosis
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Nachhaltigkeit in der Wirtschaftskommunikation
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Papers of the 51st International Atlantic Economic Conference presented by Estonian participants : Athens, Greece
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ECONIS (ZBW)
94
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1
Fallstudien zum Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
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2
Moderne Marketing- und Unternehmenskommunikation von Energieversorgern : Schlüsselfaktoren im Kontext der Energiewende
Uhl, Manfred
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 461-478)
.
2013
Persistent link: https://www.econbiz.de/10009780089
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3
Marketing communications : touchpoints, sharing and disruption
Fill, Chris
;
Turnbull, Sarah
-
2019
-
Eighth edition
, influences and disruption --
Communication
: theory and practice -- Classical theories and interpretations of buyer behaviour …
Persistent link: https://www.econbiz.de/10012018750
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4
Creating shared value through
communication
: a case study analysis of Barilla
Invernizzi, Emanuele
;
Romenti, Stefania
;
Murtarelli, Grazia
- In:
The management game of communication
,
(pp. 181-201)
.
2016
Persistent link: https://www.econbiz.de/10011568201
Saved in:
5
Einfluss von Corporate Social Responsibility auf die Reputation von touristischen Unternehmen : eine Befragung von Journalisten und Finanzanalysten am Beispiel der Unternehmen TUI,...
Zur Oven-Krockhaus, Ina
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010511481
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6
US political marketing trends an implications
Lees-Marshment, Jennifer
;
Conley, Brian M.
;
Cosgrove, …
- In:
Political marketing in the United States
,
(pp. 289-305)
.
2014
Persistent link: https://www.econbiz.de/10010417784
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7
The market research, testing and targeting behind American political advertising
Ridout, Travis N.
- In:
Political marketing in the United States
,
(pp. 220-235)
.
2014
Persistent link: https://www.econbiz.de/10010417788
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8
Marketing US politics
Lees-Marshment, Jennifer
;
Conley, Brian M.
;
Cosgrove, …
- In:
Political marketing in the United States
,
(pp. 1-25)
.
2014
Persistent link: https://www.econbiz.de/10010417799
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9
Effektive Corporate Social Responsibility-Kommunikation in Logistiknetzwerken : Aufgaben und Umsetzung
Schmitz, Gertrud
;
Peche, Severine
;
Kreuels, Marcel
- In:
Corporate Social Responsibility in der Logistikbranche …
,
(pp. 191-211)
.
2015
Persistent link: https://www.econbiz.de/10010465503
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10
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
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