Proposes that the understanding of innovation, as so far revealed by academics, has only given a limited insight into what really happens when people innovate. Previous studies have researched innovation using perspectives and methodologies which were unable to reveal what people actually do...

Pressures have increased for both profit and non‐profit organisations to become “innovative organisations”. This study has revealed the grounded theory of perpetual challenging as a process for enhancing organisational creativity. Perpetual challenging refers to the ways through which...