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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin; Shoenberger, Heather; Kwon, Eunseon; … - In: Journal of business research : JBR 147 (2022), pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine; Shoenberger, Heather - In: Journal of marketing communications 30 (2024) 5, pp. 599-618
Persistent link: https://www.econbiz.de/10015052729