A large body of research shows that tastes can reliably signal social group membership. Because standards of good taste vary between groups, the costs of acquiring them prevents dishonest signaling by outsiders. However, little research has examined signals of good taste within social groups,...

Social media may encourage novel ways of signaling that involve different purchase types (experiential vs. material), signaling frequencies (multiple vs. single signals) and other features unique to social media (e.g., hashtags). This work examines how purchase signals are received on social...