Narrow search
Showing 1 - 1 of 1
Cover Image
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung; Hoang Nguyen Dai; Doan Viet Phuong Nguyen - In: International journal of business and emerging markets … 15 (2023) 4, pp. 346-379
Persistent link: https://www.econbiz.de/10014435556