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Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin - In: International journal of bank marketing 40 (2022) 7, pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
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Developing a measure of risk adjusted revenue (RAR) in credit cards market : implications for customer relationship management
Singh, Shweta; Murthi, B. P. S.; Steffes, Erin - In: European journal of operational research : EJOR 224 (2013) 2, pp. 425-434
Persistent link: https://www.econbiz.de/10009683055
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Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali; Murthi, B. P. S.; Steffes, Erin - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
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The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.; Girju, Marina; Steffes, Erin - In: Journal of financial services marketing : JFSM 24 (2019) 1/2, pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
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Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Kasaian, Keyvan; Murthi, B. P. S.; Steffes, Erin - In: International journal of bank marketing 41 (2023) 4, pp. 903-925
Persistent link: https://www.econbiz.de/10014313502