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Crowdsourcing
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HD28 .M414 no.3984-97
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Nishikawa, Hidehiko
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Revolutionizing innovation : users, communities, and open innovation
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ECONIS (ZBW)
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
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3
Crowdsourcing at MUJI
Ogawa, Susumu
;
Nishikawa, Hidehiko
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 439-456)
.
2016
Persistent link: https://www.econbiz.de/10014547647
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