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Exploring Western and Chinese business relationship paradigms

Yen, Dorothy A.; Barnes, Bradley R. - In: Handbook of institutional approaches to international …, (pp. 515-532). 2012

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Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011

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The role of satisfaction, trust and contractual obligation on long-term orientation

Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479

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Handbook of research on the impact of fandom in society and consumerism

Wang, Cheng Lu (ed.) - 2020

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An exploratory examination of the influence of national culture on cross national diffusion : a case study on the MENA region

AlMutairi, Shihanah; Yen, Dorothy - In: Cogent business & management 9 (2022) 1, pp. 1-25

The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab...

Persistent link: https://www.econbiz.de/10014420343

Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China

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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China

He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479

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Conspicuous consumption in emerging market : the case of Chinese migrant workers

Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373

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Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships

Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 18 (2010) 2, pp. 35-63

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The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers

Silbiger, Avi; Barnes, Bradley R.; Berger, Ron; … - In: Journal of business research : JBR 122 (2021), pp. 398-410

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