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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
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Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling; Sinkovics, Rudolf R.; Pezderka, Noemi; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika; Yamin, Mo - In: Multicultural perspectives in customer behaviour, (pp. 29-44). 2014
Persistent link: https://www.econbiz.de/10010399257
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A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.; Leelapanyalert, Kannika Mink; … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
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Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias; Sinkovics, Rudolf R.; Yamin, Mo - In: Anxieties and management responses in international business, (pp. 208-224). 2007
Persistent link: https://www.econbiz.de/10003532774
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Trans-specialization understanding in international technology alliances : the influence of cultural distance
Lew, Yong Kyu; Sinkovics, Rudolf R.; Yamin, Mo; Khan, Zaheer - In: Journal of international business studies : JIBS ; an … 47 (2016) 5, pp. 577-594
Persistent link: https://www.econbiz.de/10011515453
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Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas; Sinkovics, Rudolf R.; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 2, pp. 190-209
Persistent link: https://www.econbiz.de/10001630775