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~subject:"Cultural identity"
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Cultural identity
Firm performance
8
Unternehmenserfolg
8
Relationship marketing
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Knowledge management
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Entrepreneurship
5
Entrepreneurship approach
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Strategic management
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Strategisches Management
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Wissensmanagement
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Beziehungsmarketing
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KMU
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Marketing
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Marketingmanagement
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Organisational performance
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SME
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Competitive advantage
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Dynamic capabilities
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Dynamische Kompetenzen
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Innovation
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New product development
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Resource-based view
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Ressourcenorientierter Ansatz
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United Kingdom
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Absorption
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Accounting
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Accounting-Marketing integration
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Africa
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Afrika
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Arbeitskräfte
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Competition intensity
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Cross-functional bridge
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Customer satisfaction
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Decentralisation
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Dynamic marketing capability
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Emerging economies
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Opute, Abdullah Promise
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Hagos, Sirak Berhe
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Jawad, Caroline
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Madichie, Nnamdi O.
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Ojra, Jafar
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Critical perspectives on diversity, equity, and inclusion in marketing
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International journal of entrepreneurship and small business : IJESB
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ECONIS (ZBW)
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Entrepreneurship behaviour of African minorities in the UK : "demystifying cultural influence"
Opute, Abdullah Promise
;
Madichie, Nnamdi O.
;
Hagos, …
- In:
International journal of entrepreneurship and small …
44
(
2021
)
3
,
pp. 298-322
Persistent link: https://www.econbiz.de/10012695740
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2
Marketing : cultural identity implications and inclusion concept
Opute, Abdullah Promise
;
Jawad, Caroline
;
Jiang, Xi
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10013382187
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