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Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy; Hernandez, Monica D. - In: Global consumer behavior, (pp. 263-273). 2007
Persistent link: https://www.econbiz.de/10003502547
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun; Hernandez, Monica D. - In: The journal of consumer marketing 34 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
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Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
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The interplay of culture(s) of freedom in the bazaars of Italy and Turkey
Atik, Deniz; Vicdan, Handan - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 100-118
Persistent link: https://www.econbiz.de/10009545345