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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
13
World
13
Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Globalization
8
Kulturelle Identität
8
Multinationales Unternehmen
8
National culture
8
Nationalkultur
8
Transnational corporation
8
Brand management
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Auslandsinvestition
6
Culture
6
Foreign investment
6
Globalisierung
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Place marketing
6
Standortmarketing
6
Tourism
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
5
Markenartikel
5
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English
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Papadopoulos, Nicolas
8
Cleveland, Mark
5
Laroche, Michel
4
Rojas-Méndez, José I.
3
El Banna, Alia
2
Murphy, Steven A.
2
Parasuraman, A.
1
Rod, Michel
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Journal of business research : JBR
4
International marketing review
2
Journal of international marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
4
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
5
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
6
Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
7
Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation
Rojas-Méndez, José I.
;
Parasuraman, A.
;
Papadopoulos, …
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10011657321
Saved in:
8
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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