Identity, demographics, and consumer behaviors : international market segmentation across product categories
Mark Cleveland; Nicolas Papadopoulos; Michel Laroche
| Year of publication: |
2011
|
|---|---|
| Authors: | Cleveland, Mark ; Papadopoulos, Nicolas ; Laroche, Michel |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 3, p. 244-266
|
| Subject: | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Kulturelle Identität | Cultural identity | Fragebogen | Questionnaire |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242880