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Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103