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~subject:"Cultural identity"
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Cultural identity
China
23
Consumer behaviour
11
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11
Globalisierung
10
Globalization
10
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9
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9
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Italien
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Brand image
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Designation of origin
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E-commerce
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Electronic Commerce
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Herkunftsbezeichnung
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Markenartikel
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Luxury goods
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Luxusgüter
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Online retailing
4
Online-Handel
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Social Web
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Social web
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Wine
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Betriebsgröße
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Checchinato, Francesca
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Colapinto, Cinzia
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Faraoni, Monica
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Friedmann, Enav
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Giusto, Alice
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Hu, Lala
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Pratesi, Francesca
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Rialti, Riccardo
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Italian journal of marketing : ITJM
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of product & brand management
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ECONIS (ZBW)
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Cultural dimensions in online purchase behavior : evidence from a cross-cultural study
Pratesi, Francesca
;
Hu, Lala
;
Rialti, Riccardo
;
Zollo, …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012662315
Saved in:
2
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
3
Do Americans seek pleasure while Chinese care about others' approval? : examining stereotypical utilities positioning in brand choice contexts
Friedmann, Enav
;
Weiss-Sidi, Merav
;
Vescovi, Tiziano
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10013429058
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