Cultural dimensions in online purchase behavior : evidence from a cross-cultural study
Year of publication: |
2021
|
---|---|
Authors: | Pratesi, Francesca ; Hu, Lala ; Rialti, Riccardo ; Zollo, Lamberto ; Faraoni, Monica |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 3, p. 227-247
|
Subject: | Consumer culture | E-commerce | Online purchase behavior | Perceived risk | Trust | Website usability | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Website | Vertrauen | Confidence | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity |
Description of contents: | Description [doi.org] |
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