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The direct and moderating influences of individual-level cultural values within web engagement : a multi-country analysis of a public information website
Shiu, Edward; Walsh, Gianfranco; Hassan, Louis M.; … - In: Journal of business research : JBR 68 (2015) 3, pp. 534-541
Persistent link: https://www.econbiz.de/10010496189
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A multi-country assessment of the long-term orientation scale
Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco - In: International marketing review 28 (2011) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
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Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of international marketing 22 (2014) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco - In: International marketing review 39 (2022) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
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Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris; Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 9, pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Walsh, Gianfranco; Lindridge, Andrew; Mitchell, … - In: International journal of markets and business systems 2 (2016) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10011715890
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Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David; Walsh, Gianfranco; Ruvio, Ayalla; Segev, Sigal - In: Journal of business research : JBR 82 (2018), pp. 281-289
Persistent link: https://www.econbiz.de/10011771896