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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127
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Cultural influences on cross-border vacationing
Lord, Kenneth R.; Putrevu, Sanjay; Shi, Yizheng - In: Journal of business research : JBR 61 (2008) 3, pp. 183-190
Persistent link: https://www.econbiz.de/10003717175
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu (ed.) - 2020
Persistent link: https://www.econbiz.de/10012103093
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
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Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships
Barnes, Bradley R.; Leonidou, Leonidas C.; Siu, Noel Y. M. - In: Journal of international marketing 18 (2010) 2, pp. 35-63
Persistent link: https://www.econbiz.de/10003982227
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Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.; Barnes, Bradley R. - In: Handbook of institutional approaches to international …, (pp. 515-532). 2012
Persistent link: https://www.econbiz.de/10009548227
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The role of regulatory focus and its influence on the cultural distance : adjustment relationship for expatriate managers
Silbiger, Avi; Barnes, Bradley R.; Berger, Ron; … - In: Journal of business research : JBR 122 (2021), pp. 398-410
Persistent link: https://www.econbiz.de/10012420424