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~subject:"Cultural identity"
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Cultural identity
Indonesia
19
Indonesien
19
Consumer behaviour
13
Konsumentenverhalten
13
Firm performance
9
Unternehmenserfolg
9
Advertising
6
Islamic finance
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Islamisches Finanzsystem
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Advertising effects
5
Bank
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Social Web
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Social web
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Werbewirkung
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Werbung
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Bank lending
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Higher education
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Higher education institution
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Hochschule
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Kreditgeschäft
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Marketing management
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Marketingmanagement
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Strategisches Management
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Betriebliche Wertschöpfung
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Credit risk
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Digitalisierung
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Digitization
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Innovation adoption
3
Innovationsakzeptanz
3
International competition
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Internationaler Wettbewerb
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Internet marketing
3
Islam
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Nasution, Reza Ashari
2
Arnita, Devi
1
Chung, Jae-Eun
1
Jeong, So Won
1
Jin, Byoungho
1
Kusumawati, Nurrani
1
Nadhira, Azaria Sophiani
1
Nathan, Robert Jeyakumar
1
Paramita, Widya
1
Purwanegara, Mustika Sufiati
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Septianto, Felix
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Yang, Heesoon
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International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
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Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati
;
Kusumawati, Nurrani
; …
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
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2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers : an exploratory study
Nasution, Reza Ashari
;
Jeong, So Won
;
Jin, Byoungho
; …
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3085-3112
Persistent link: https://www.econbiz.de/10014451273
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