The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Widya Paramita, Felix Septianto and Reza Ashari Nasution
| Year of publication: |
2022
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|---|---|
| Authors: | Paramita, Widya ; Septianto, Felix ; Nasution, Reza Ashari |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 7, p. 1263-1281
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| Subject: | advertising | disgust | Humour | moral identity | norm violation | Humor | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology | Ethik | Ethics | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1991680 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417495