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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
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The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun; Hoegg, JoAndrea - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 223-238
Persistent link: https://www.econbiz.de/10009786440