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Conspicuous consumption behavior : cultural dimensions, implications, and future research
Wan Nurisma Ayu Wan Ismail; Zakaria, Norhayati; Asmat … - In: Transcultural marketing for incremental and radical …, (pp. 66-77). 2014
Persistent link: https://www.econbiz.de/10010211707
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Superfluous or moderation? : the effect of religious value on conspicuous consumption behavior for luxury products
Norhayati Zakaria; Wan Nurisma Ayu Wan Ismail; Asmat … - In: Emerging research on Islamic marketing and tourism in …, (pp. 1-18). 2015
Persistent link: https://www.econbiz.de/10010417099
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Globality and intentionality attribution of animosity : an insight into the consumer boycotts in the Muslim dominant markets
Ili-Salsabila Abd-Razak; Asmat Nizam Abdul Talib - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10009539261
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Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment
Zakaria, Norhayati; Abdul-Talib, Asmat-Nizam - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10003982699