Globality and intentionality attribution of animosity : an insight into the consumer boycotts in the Muslim dominant markets
Ili-Salsabila Abd-Razak and Asmat-Nizam Abdul-Talib
| Year of publication: |
2012
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|---|---|
| Authors: | Ili-Salsabila Abd-Razak ; Asmat Nizam Abdul Talib |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 3.2012, 1, p. 72-80
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| Subject: | Konsumentenboykott | Consumer boycott | Muslime | Muslims | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009539261