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Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - In: MSI reports : working paper series (2003) 4, pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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Culture, relationship norms, and dual entitlement
Chen, Haipeng; Bolton, Lisa E.; Ng, Sharon; Lee, Dongwon; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
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Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon; Faraji-Rad, Ali; Batra, Rajeev - In: Journal of marketing research 58 (2021) 2, pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa; Basu, Shankha; Ng, Sharon; Lim, Elison … - In: Journal of international marketing 26 (2018) 4, pp. 54-68
Persistent link: https://www.econbiz.de/10011964223