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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
47
Konsumentenverhalten
41
Advertising
25
China
20
Malaysia
19
Werbung
16
Advertising effects
15
Werbewirkung
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Kulturelle Identität
12
Religion
10
Islam
9
Marketing
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Marketing management
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Marketingmanagement
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Asia
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Pakistan
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Youth
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Jugendliche
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Social Web
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Social web
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Asien
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Customer satisfaction
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Internationales Marketing
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Islamic finance
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Islamisches Finanzsystem
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New Zealand
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Theorie
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Theory
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Australia
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Food consumption
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Higher education institution
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Hochschule
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Kundenzufriedenheit
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National culture
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Nationalkultur
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Fam, Kim-Shyan
9
Seo, Yuri
2
Singh, Gurmeet
2
Waller, David
2
Boon Liat Cheng
1
Butt, Muhammad Mohsin
1
Cham, Tat Huei
1
Chan, Kaye
1
Che, Yu
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
De Run, Ernest Cyril
1
Deshpande, Sameer
1
Devi, Karishma Kavita
1
Erdogan, B. Zafer
1
Gray, Vaughan
1
Grohs, Reinhard
1
Hiram Ting
1
Holdsworth, David K.
1
Khamis, Susie
1
Luk, Chung-leung
1
McNeill, Lisa S.
1
Naz, Rafia
1
Taylor, Maureen
1
Waller, David S.
1
Wan, Wendy W. N.
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Yi, Mandy Tan Chia
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Journal of promotion management : JPM
2
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
International journal of business and economics
1
International journal of market research
1
Journal of Asia Pacific business
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Psychology & marketing
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Qualitative market research : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
12
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1
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
3
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
4
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim-Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
5
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim-Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
6
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
7
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
8
Cross-cultural food consumption behavior of consumers in Fiji
Devi, Karishma Kavita
;
Singh, Gurmeet
;
Naz, Rafia
;
Fam, …
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 105-126
Persistent link: https://www.econbiz.de/10011316489
Saved in:
9
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan
;
Boon Liat Cheng
;
Cham, Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
10
Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
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