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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
16
Konsumentenverhalten
12
International marketing
6
Internationales Marketing
5
Market research
5
Kulturelle Identität
4
Marktforschung
4
Multicultural marketplaces
4
Brand image
3
Markenimage
3
Marketing
3
Multicultural society
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Multikulturelle Gesellschaft
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Online retailing
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Online-Handel
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Perception
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Wahrnehmung
3
Bibliometrics
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Bibliometrie
2
Brand management
2
Business and Administrative studies
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Cognition
2
Consumer vulnerability
2
Consumer well-being
2
Cross-cultural relations
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Cultural diversity
2
Culture-based branding
2
Customer engagement
2
Customer satisfaction
2
Environmental psychology
2
Intergroup relations
2
Interkulturelle Beziehungen
2
Internet retailing
2
Internet shopping
2
Kognition
2
Kundenzufriedenheit
2
Markenführung
2
Marketing management
2
Marketing theory
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Broderick, Amanda J.
4
Demangeot, Catherine
3
Kipnis, Eva
3
Adkins, Natalie Ross
1
Craig, C. S.
1
Demangoet, Catherine
1
Ferguson, Nakeisha S.
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Pullig, Chris
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Journal of business research : JBR
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Brands : interdisciplinary perspectives
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ECONIS (ZBW)
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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
2
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
3
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
4
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
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